Privacy policy


This Privacy Policy outlines the collection, utilisation, and sharing of your personal information when you visit or make purchases from alchemy-london.com, referred to as the "website."
COLLECTION OF PERSONAL INFORMATION During your website visits, specific details about your device, including data about your web browser, IP address, time zone, and select cookies installed on your device, are automatically gathered. Additionally, as you browse through the site, information regarding individual web pages or products viewed, referring websites or search terms, and interactions with the site are collected. This collection of information is denoted as "Device Information." Various technologies are employed for the collection of Device Information, such as:
  • "Cookies," which are data files positioned on your device or computer, often featuring an anonymous unique identifier. Further information about cookies and their management can be found at http://www.allaboutcookies.org.
  • "Log files," which monitor actions transpiring on the site, compiling data like IP address, browser type, Internet service provider, referral/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels," electronic files utilized to document browsing-related data on the site.
Moreover, when you make a purchase or endeavor to do so on our website, specific information is collected from you, including your name, billing address, shipping address, payment information (such as credit card and debit card numbers, PayPal details), email address, and phone number. This information is categorized as "Order Information." The term "Personal Information," in this Privacy Policy, encompasses both Device Information and Order Information. UTILIZATION OF PERSONAL INFORMATION Order Information collected is primarily used to fulfill placed orders (which includes processing payment details, arranging shipment, and providing invoices or order confirmations). Additionally, this Order Information is used to communicate with you, assess orders for potential risks or fraud, and furnish information or advertisements pertaining to our products or services, in line with your indicated preferences. The collected Device Information is utilized to identify potential risks and fraud (specifically, IP addresses), as well as to enhance and optimize the website. This involves generating analytics on customer interaction with the site, gauging the effectiveness of marketing and advertising initiatives. SHARING OF PERSONAL INFORMATION We collaborate with third parties to utilize your Personal Information, as described above. For instance, our website is powered by Shopify. You can learn more about Shopify's handling of Personal Information at https://www.shopify.com/legal/privacy. Google Analytics is employed to understand customer behavior on our site. Details on how Google manages Personal Information can be found at https://www.google.com/intl/en/policies/privacy/. Opt-out options for Google Analytics are available at https://tools.google.com/dlpage/gaoptout. The data collected from consumers may be employed for personalized advertising through cookies. Google will have access to user data collected on alchemy-london.com, and information on this can be found at https://policies.google.com/technologies/partner-sites. Additionally, Personal Information may be shared to adhere to pertinent laws, respond to lawful information requests, or safeguard our rights. As previously detailed, your Personal Information is used to provide targeted advertisements or marketing communications that may be of interest to you. Further insight on targeted advertising can be obtained from the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. Opt-out options for targeted advertising are available through the following: Additionally, the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/ offers further opt-out possibilities for these services. DO NOT TRACK Please note that our site's data collection and usage practices remain unaltered when a Do Not Track signal is received from your browser. YOUR RIGHTS European residents possess the right to access, correct, update, or erase personal information held about them. To exercise this right, please contact us using the information below. European residents should also note that their information may be transferred outside Europe, including to Canada and the United States, as part of order fulfillment or pursuit of business interests. DATA RETENTION Order Information is retained for record-keeping purposes following a purchase on the site, unless a request for deletion is made. CHANGES This privacy policy might be periodically updated to reflect changes in practices or for operational, legal, or regulatory reasons. CONTACT US For additional details about our privacy practices, inquiries, or complaints, please contact us via email at info@alchemy-london.com or through mail at Alchemy London, 102 Cheyne Walk, London, SW10 0DQ. By using our website, you acknowledge understanding and acceptance of this Privacy Policy. If you disagree with our practices, kindly refrain from using our website.